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Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

by Dale Merrill, Randy Illig,

$19.95 USD
$19.95 USD
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Superior Sales Success

#1 New Release in Global, Direct, and Industrial Marketing

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

What separates a “winner” from the rest of the very best and makes them “strikingly different”? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner!

What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills.

The 6 vital skills to stand out and sell more: 

  • Capture Attention with Verbal Billboards
  • Create Excitement with Movie Trailers
  • Build Confidence with Flashbacks and Flashforwards
  • Become Essential with “Why Us!” Differentiators
  • Get Curious and Find the Gaps
  • Navigate Traffic Lights and Close the Gaps

 

If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling. 

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About the Author

  • Dale Merrill

    Dale Merrill is a highly sought-after thought leader and trusted advisor to sales and business leaders at many of the world’s most admired companies. He is a global managing director in FranklinCovey’s sales performance practice where he helps clients dramatically grow revenues and profitability.

    For more than 30 years, Dale has led businesses and helped a wide range of clients solve challenges and win more business in virtually every region of the world. He helps clients drive top-line growth by innovating new ways of thinking and executing to get different and better results.

    Dale loves to snow ski, wake surf, hike, mountain bike, play basketball, spikeball, and pickleball, and enjoys meeting new people all around the world. An avid reader and writer, Dale lives in the western U.S. with his family.

  • Randy Illig

    When it comes to sales and leadership, Randy Illig is one of the go-to professionals. An idea guy with a point of view who has an uncanny ability to also be a great listener, Randy is the global leader of Franklin Covey’s Sales Performance Practice which helps to train, consult, and coach clients on how to win more profitable business. He’s an avid reader in the sales space, constantly challenging his own ideas and those of others. He consults from experience, having successfully founded, built and sold two successful companies, winning awards along the way including Ernst & Young’s Top CEO under 40; CEO of one of Inc 500’s fastest-growing companies, and the Arthur Anderson Strategic Leadership award. Most importantly, Randy is known for his sense of humor and storytelling. A native New Yorker, Randy enjoys time on the farm with his wife in upstate NY and spends the winters in Florida.

    In 2013, Franklin Covey acquired Ninety Five 5, LLC, a company Randy co-founded in 2007. Randy was the CEO. As an international company of sales and consulting professionals, Ninety Five 5 was a sales transformation firm with employees and partners in over 15 countries. The firm served clients in the technology, management consulting and business services sectors. His connection to Franklin Covey came as a result of being a client.

    Randy founded IT consulting firm Visalign, LLC in 1990 and grew the firm to more than 500 full-time employees before selling the firm to a private equity group. Visalign was a Microsoft Platinum partner and winner of Global Partner of the Year. The firm served IT organizations in pharmaceutical, utility, and financial services sectors.

    An alumnus of Penn State University Randy worked in sales and sales leadership before his entrepreneurial spirit led him to go out on his own. Randy knows the day to day of chasing a quota, managing, and leading sales teams, and working with clients.