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The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey (Keys to Success for a Startup Company) by Curtis Morley

The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey (Keys to Success for a Startup Company) by Curtis Morley

by Curtis Morley, ,

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Conquer the 16 Pitfalls That Can Block Startup Company Success

"…shows prospective business men and women how to reach their goals while creating a launchpad for a business" ―Ryne Williams, Daily Herald

Wall Street Journal Best Seller
2021 International Book Awards finalist in Business: Small Business & Entrepreneurship
#1 Bestseller in Startups, Home-Based Entrepreneurship, Small-business Marketing, and Personal Success

Discover the 16 keys to success for entrepreneurs starting a small business.

What is the “Entrepreneur’s Paradox”? Author Curtis Morley coined a term that identifies the 16 pitfalls that many entrepreneurs fall into. He calls it the “Entrepreneur’s Paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, stress, and bills, and ultimately failure. This is the paradox that is entrepreneurship.

Understanding the “Entrepreneur’s Paradox” may be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs—5x results. Put yourself on a defined pathway to business success by understanding the 16 pitfalls faced by all startups and conquer the Entrepreneur’s Paradox.


  • Learn how to promote entrepreneurship development
  • Sharpen your entrepreneurial skills
  • Grasp the keys to superior, “next-level growth”
  • And much more


Learned from books like The E-Myth RevisitedTractionThe One ThingThe 4-Hour Workweek, or Execution? Then The Entrepreneur’s Paradox is a must read!

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  • Curtis Morley

    Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. He is the Founder and CEO of The Entrepreneur’s Paradox and is the author of the best selling book with the same name. Curtis is a sought-after speaker and has presented at events around the globe including Japan, New Zealand, United Kingdom, and China.

    Curtis has coached entrepreneurs in multiple industries and verticals. He has a passion for helping entrepreneurs achieve next-level growth and results. Curtis is also an owner in eLearning Brothers and helped the company achieve 10x growth in five years, acquiring 96 of the Fortune 100 as clients and becoming the 3rd largest brand in eLearning. He has been awarded Entrepreneur of the Year, 40 under 40, Hot 100, and Inc. 500/5000 six times including Inc. Hall of Fame award. Curtis helped eLearning Brothers to become the #1 fastest growing company in the Silicon Slopes and has been honored to be on the fastest-growing list ever since. Prior to eLearning Brothers, Curtis also served as head of Corporate and Global Marketing for FranklinCovey.

    Curtis has five children and two grandchildren. Outside of business Curtis loves to compete in marathons, IronMan and relay races. He has a passion for music - singing, playing, and songwriting. One of his favorite things is to sit outside on a hot summer night playing in sync with the chorus of crickets in his back yard.