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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

by Melina Palmer, ,

$19.99 USD
$19.99 USD
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Discover The Truth About Profitable Pricing

#1 New Release in Business Pricing and Business Purchasing & Buying

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.

Inside, find:

  • The key to understanding your buyers needs and setting prices they want
  • What your customers—and your business—truly value
  • An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

 

If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you’ll love The Truth About Pricing.

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About the Author

  • Melina Palmer

    Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab.

    The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a Top Podcast to Help Your Company Thrive by Inc Magazine.

    According to Michael F. Schein, author and columnist for Forbes, Inc and Psychology Today, Melina's first book, What Your Customer Wants and Can't Tell You (2021) is "The most important business book to come out in years." This book was a finalist in two categories in the International Book Awards and won 1st Place in the Chanticleer International Book Awards.

    Dr. Robert Cialdini, author of Influence and Presuasion said Melina's second book, What Your Employees Need and Can't Tell You (2022), was "a tour de force." and was a finalist in the Chanticleer International Book Awards.

    Nir Eyal said Melina's third book, The Truth About Pricing (2024), is "Immediately useful to anyone wrestling with pricing," and Phill Agnew called it "A must read for every entrepreneur."

    If you work in business, Melina's books are for you.