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What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

by Melina Palmer, ,

$18.95 USD
$18.95 USD
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Use the Science of Behavioral Economics to Understand Why People Buy

“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

 

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).

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About the Author

  • Melina Palmer

    Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab.

    The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a Top Podcast to Help Your Company Thrive by Inc Magazine.

    According to Michael F. Schein, author and columnist for Forbes, Inc and Psychology Today, Melina's first book, What Your Customer Wants and Can't Tell You (2021) is "The most important business book to come out in years." This book was a finalist in two categories in the International Book Awards and won 1st Place in the Chanticleer International Book Awards.

    Dr. Robert Cialdini, author of Influence and Presuasion said Melina's second book, What Your Employees Need and Can't Tell You (2022), was "a tour de force." and was a finalist in the Chanticleer International Book Awards.

    Nir Eyal said Melina's third book, The Truth About Pricing (2024), is "Immediately useful to anyone wrestling with pricing," and Phill Agnew called it "A must read for every entrepreneur."

    If you work in business, Melina's books are for you.