What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book)
What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book)
by Melina Palmer, ,
A Science-Based Organizational Change Roadmap for Managers
“A science-based playbook that is a must-read for every manager of people…” —John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis
#1 New Release in Office Management and Business Operations Research
Adapting to change is part of life. But, change is hard and managing change is even harder.
First, understand how the brain works. Because we really don’t know how the brain works, we don’t know what makes us more receptive to change. Employees can’t tell their managers what they need to “get on the train”, and managers don’t know either.
How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can’t Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
Actionable behavioral economics for successful change management. What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.
Inside find:
- An introduction to how the brain really works when faced with change
- Insights into key biases and concepts the subconscious brain uses to make decisions
- “Apply it” sections with tips on how to start using what you have learned—immediately
If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer’s What Your Employees Need and Can’t Tell You.
About the Author
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Melina Palmer
Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab.
The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology Today and a Top Podcast to Help Your Company Thrive by Inc Magazine.
According to Michael F. Schein, author and columnist for Forbes, Inc and Psychology Today, Melina's first book, What Your Customer Wants and Can't Tell You (2021) is "The most important business book to come out in years." This book was a finalist in two categories in the International Book Awards and won 1st Place in the Chanticleer International Book Awards.
Dr. Robert Cialdini, author of Influence and Presuasion said Melina's second book, What Your Employees Need and Can't Tell You (2022), was "a tour de force." and was a finalist in the Chanticleer International Book Awards.
Nir Eyal said Melina's third book, The Truth About Pricing (2024), is "Immediately useful to anyone wrestling with pricing," and Phill Agnew called it "A must read for every entrepreneur."
If you work in business, Melina's books are for you. -
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